MODE at Rowan

MODE at Rowan: A Modern Approach to Hand-Knitting

MODE at Rowan was created to bridge the gap between runway fashion and the hand-knit wardrobe. A sub-brand of the iconic British yarn company Rowan, MODE combines that heritage of quality with a fresh, minimalist perspective—clean lines, oversized silhouettes, and a curated palette of sophisticated neutrals built for the modern maker.

Explore the MODE Fiber Palette

• The Alpaca Series: Experience alpaca in all its forms. Choose Softest Alpaca for pure, pillowy luxury, Alpaca Wool for a resilient blend with classic structure, or Alpaca Cotton for a unique, multi-seasonal yarn with a smooth, breathable hand.
• Alpaca Haze & Mohair Soft: Create a dreamlike halo in your projects. Alpaca Haze is a delicate lace-weight cloud, while Mohair Soft provides that quintessential brushed texture with a luminous sheen.
• Colormix: A gentle variegated effect that adds depth to simple stitches without overwhelming the design—perfect for the minimalist knitter who wants a little movement in their fabric.
• Cotton DK: A staple for warmer weather. This 100% cotton yarn is soft, matte, and durable, with crisp stitch definition for lace and cable work alike.

Yarns Designed to Work Together

The MODE collection is built around the idea of a knitted capsule wardrobe—pieces you'll reach for year after year. The yarns are designed to harmonize with one another, making it easy to mix weights and textures within a single project or across a coordinated wardrobe.

Pro Tip: Many MODE yarns are stunning when held together. Try Alpaca Haze alongside Cotton DK for a soft halo that maintains the garment's structure, or pair Mohair Soft with Alpaca Wool for an ultra-cozy layered fabric.